Pabellón de España. Exposición Internacional Floriade 2012
Video: floriade.nl / Música Original: Javier Pedreira
FLORIADE 2012
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Un mosaico de paisajes que define a España como el país con mayor diversidad vegetal de todo el continente europeo a través del lema naturalmente diversos.
Pulgón Diseño ha realizado todos los contenidos expositivos del pabellón así como el diseño del edificio, su lema e identidad corporativa.
El Pabellón de España en Floriade ha sido galardonado en los Premios Anuales Emporia de arquitectura efímera como mejor stand ferial de diseño. Ha sido también finalista en la categoría de mejor pabellón de Expo Floriade y ha recibido el premio al pabellón esteticamente más destacado, otorgado por Jenö Dzsingisz Gabor, Comisario General de la Exposición.
Proyecto promovido por Acción Cultural Española
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Spain Pavilion. International Exhibition Floriade 2012
Video: floriade.nl / Original Music: Javier Pedreira
The international horticulture exposition Floriade has taken place in the Netherlands every ten years since the sixties. In 2012, Floriade is celebrating its sixth year from April 5 to October 7 in the impressive natural region of Venlo in the Dutch province of Limburg.
Spain’s participation in Floriade 2012 is marked by the diversity of environments and production methods which exist in its national territory. Spain is the country with the greatest ecological biodiversity in the entire European continent. This huge productive diversity is its natural heritage and this quality is reflected in the slogan “naturally diverse”.
The Spanish pavilion emerges from these conceptual approaches and the building confers continuity to the exhibition space through a formal gesture that unifies the whole of the available surface. The building literally rises out of the land and is slightly raised to house the interior spaces of the exhibition.
From a formal perspective, the reference to something as natural as topography and the growth of plants becomes an argument for unification based on the idea of continuity in the exterior meeting places which are connected to the interior of the exhibition. The use of a material as natural as wood reinforces this concept; the building’s structure and roof are made entirely of wood, which unifies the whole space into one single piece. The building is further unified by the corporate logo which is displayed across its outside walls.
Architecture, interior design, audiovisual, multimedia projects and corporate identity: PULGÓN DISEÑO
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Project promoted by Acción Cultural Española
Client
Acción Cultural Española (AC/E)
Category
Arquitectura, Audiovisual, Exposición, Gráfica